Concepedia

Concept

business-to-consumer marketing

Parents

504

Publications

32.2K

Citations

1.1K

Authors

564

Institutions

About

Business-to-consumer marketing is **business-to-consumer marketing is** a research field and academic concept focused on the study of strategies, methods, and practices employed by businesses to promote, sell, and distribute products or services directly to individual end consumers. This domain investigates consumer behavior, channel effectiveness (including digital and traditional), and tactical approaches distinct from business-to-business models, underscoring its significance in understanding prevalent market dynamics and direct-to-consumer commerce.

Top Authors

Rankings shown are based on concept H-Index.

WJ

Georgia State University

GC

University of Birmingham

RM

Georgia State University

JK

Lappeenranta-Lahti University of Technology

RM

Politecnico di Milano

Top Institutions

Rankings shown are based on concept H-Index.

Georgia State University

Atlanta, United States

Cranfield, United Kingdom